Kickstarter Data – StaX Campaign – Day 2

StaX Sections

This is a daily status with behind-the-scenes data from the StaX Kickstarter campaign. This is our effort to be completely transparent to our backers, and provide valuable information to other project creators.

StaX Kickstarter Summary – Day 2

Day 2 of the StaX campaign is in the books. Over the last 24 hours, we’ve had about $1,000 in additional pledges. Over the first 30 hours or so, we had about $2,500. Slow downs in campaigns are typical, but we have to figure out ways to drive more traffic to the campaign page.  One telling stat is that we’ve had so few video views off Kickstarter. This means our efforts to spread awareness have not been very successful.  I suspect the weekend to be slow, but we’ll have to figure out how to crank things up on Monday.

One interesting note from yesterday. We briefly appeared at the very top of the Staff Picks on Kickstarter’s Discover page. I’m guessing we were there for no more than 5 minutes. I don’t know how many views it created, but we had a run of 3 or 4 pledges during that brief period. That’s the kind of visibility that can really help drive the campaign.

Statistics Summary for Last 24 Hours

    • New Backers:  14
    • Total Pledged: $874
    • Video Views: 249
    • Sources of Pledges
      • Kickstarter: $737
      • Elsewhere: $137
Kickstarter Stats for StaX - Day 2
Kickstarter Stats for StaX – Day 2
Kickstarter Stats for StaX - Day 2
Kickstarter Stats for StaX – Day 2

 

Kickstarter Data – StaX Campaign – Day 1

StaX Kickstarter Staff Picked

This is a daily status with behind-the-scenes data from the StaX Kickstarter campaign. This is our effort to be completely transparent to our backers, and provide valuable information to other project creators.

StaX Kickstarter Summary – Day 1

StaX Kickstarter Staff Picked
StaX Kickstarter Staff Picked

We launched the Kickstarter project yesterday morning from the comfort of a Panera Bread here in Orlando. After a brief panic (the Kickstarter “Launch” button had been greyed out on the project page – fixed with a log out / log in), the project was live somewhere around 9:15am EST.

We had (obnoxiously?) emailed a large batch of our contacts the day before launch, and then again shortly thereafter. These were friends, family, past colleagues, and pretty much anyone we had connected with on LinkedIn (they make it very easy to export your email address – FYI).  We had some good success in the morning, nearing $1,000 in pledges by lunchtime. The pace slowed but new pledges kept rolling in for the rest of the day. Our day 1 total per Kickstarter was $2,028. We made it onto the first page of Popular under the Product Design category (as of this writing, we’re still there). We also showed up as a Staff Pick in the Product Design Category.

So overall, this was an OK start to the campaign. If we can average $2k in pledges per day, we’ll make our goal, but we have a long way to go. It was awesome that we made the “Popular” list, and awesome that we got picked up as a “Staff Pick.” Now we have to figure out how to ramp up the momentum and get more people involved with the project.  So far, day 2 is only on pace to 50% of what we did on day one.

So that’s today’s notes. Now on to the data. Kickstarter doesn’t provide all that much data. The only thing you can see on a day-over-day basis is the number of backers and the amount pledged. The other stats they give you, like number of video views, is just a rolling tally. They do show you where you pledges originated (from Kickstarter, from Facebook, from Twitter, etc), but not how much traffic each source created.

StaX Kickstarter Data – Day 1

Data as of 12:45pm EST on Thursday February 22nd.

Kickstarter Stats for StaX - Day 1
Kickstarter Stats for StaX – Day 1
Kickstarter Stats for StaX - Day 1
Kickstarter Stats for StaX – Day 1

StaX Goes Live on Kickstarter

I love reading all of the information that other Kickstarter projects share during and after their campaign. I hope to contribute back to this with interesting and useful information about the StaX campaign over the next month (and beyond).

What is StaX and why is it on Kickstarter?

To start, StaX is a joint effort between myself and Craig Rettew. The premise is simple – a modular container that can be extended (or shrunk) depending on how many sections you add in. It’s machined from 6061 aluminum and anodized in some awesome colors. The Kickstarter campaign aims to sell about 800 or so complete kits so that we can order the components at large enough volume to make the pricing work.

Craig and I are big fans of crowdfunding. It’s not the right answer for every aspiring inventor, entrepreneur, or designer, but its remarkable how much you can get from this process.  So please checkout our campaign here, and check back on this blog for updates over the next month to see how we are doing. I’ll try to share interesting data as it becomes available, and share our lessons when its all over.

Click here to visit the campaign page on Kickstarter

Click here for an easy path to sharing the campaign in your networks.